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Case study on the successful digital marketing strategy applied by old spice to connect with a wider audience through various marketing channels. What marketers can learn from the old spice 'your man called this campaign the ultimate case study of viral video or social-media marketing. In this excerpt from his new book the thank you economy , author gary vaynerchuk turns a critical eye to the old spice man marketing campaign what did the brand get right.
We knew that the old spice response campaign was a success, but we weren’t sure just how successful until we saw new statistics released in a case study by old spice and wieden + kennedy. Created by isabelle ringnes for the class innovation in digital marketing i was challenged to come up with a plan to further develop and improve the digital marketing strategy of the hugely.
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